Phase PurposeDefinition
Research (Discovery)Gather foundational insights, context, and source materialDiscovery step is a one of reviewing data in an objective process.
Analysis (Discernment)Distill findings into patterns, needs, and strategic opportunitiesIncludes the results of a discovery process – applying Knowledge, Wisdom, Understanding, and Judgement
Presentation (Display)Communicate findings and proposals with clarity and resonanceThe initial results from the Research and Analysis phases. Medium of the display varies.
Technical (Define)Translate concepts into functional systems, tools, or prototypesDefinitions include description of various components. Mapping between elements. Another factor could be a creation of a roadmap for technical sourcing.
Architecture (Design)Formalize scalable structures, documentation, and long-term strategyDrafting new deliverables and creating a new design,
  • Modular: Each phase can be scaled independently or revisited as needed
  • Mission-Aligned: Keeps vision and values central throughout development
  • Collaborative: Encourages cross-functional input and shared ownership
  • Visual & Strategic: Supports both creative branding and rigorous documentation